The Role of Visionaries and Integrators with Michael tilden
I recently had the privilege of interviewing Michael Tilden, owner of Verso L’Alto Business Solutions. A significant part of the conversation revolved around the roles of visionaries, integrators, and implementers within a business. Visionaries are the big thinkers, always looking ahead, while integrators ensure that all business functions work harmoniously. Implementers, like Michael, help businesses focus on working on the business rather than just in it, ensuring regular recalibration to stay on track.
Michael's Journey from Law Enforcement to Business Coaching
Michael's path to becoming a business coach is as inspiring as it is unconventional. From his early days in law enforcement to his transition into the corporate world and eventually business coaching, Michael's journey is a testament to the power of adaptability and continuous learning. His story underscores the importance of aligning one's career with personal values and passions.
Balancing Family and Entrepreneurship
The episode also touched on the challenges of balancing family life with entrepreneurship. Michael candidly shared his experiences and the steps he's taken to ensure that his family remains a priority. His advice to fellow entrepreneurs is to be intentional with their time and to remember that every "yes" to an external opportunity is a "no" to family time.
This episode of Brooke’s Babbles offers valuable insights for business owners and aspiring entrepreneurs alike. Michael Tilden's expertise in implementing simple, effective systems provides a roadmap for those looking to grow their businesses while maintaining a healthy work-life balance. As Michael aptly puts it, "Simple tools can lead to business success."
Subscribe now to Brooke’s Babbles for more inspiring conversations and insights into the world of business and personal growth.
About Spark Marketing & Consulting
At Spark, we believe that behind every great business is a story worth telling—and a brand worth building with intention.
What began as a passion to help small businesses grow has evolved into a mission to help founders bring clarity, consistency, and connection to their brand. Through strategic storytelling, thoughtful branding, and fractional CMO support, we help entrepreneurs not just market—but mean something.
Whether you need help shaping your message, aligning your team, or building a marketing engine that actually moves your business forward—we’re here to guide you every step of the way.
Learn more at www.sparkmarketingandconsulting.com.
Ready to align your brand with your vision? Schedule your free consultation today.
Navigating Passion and Purpose: A Conversation with Jen Orvis
In a world where career paths often seem predetermined, Jen Orvis's journey stands out as a testament to the power of following one's passion. From her early days in health and wellness to becoming a successful entrepreneur, Jen's story is one of resilience and discovery.
The Journey Begins: Jen's career started in an unexpected place—a call center. Despite the challenges, she found parallels between sales and sports, which fueled her drive. "Sales is like sports for grown-ups," she shares, highlighting her transition into the industry.
Building the Revenue Partner: In 2021, Jen took a leap of faith, leaving the corporate world to focus on her venture, The Revenue Partner. Her company focuses on top-line sales revenue growth through building sales processes, executing sales tactics, and offering workshops.
Balancing Life and Work: Jen's story is also about balance. As a mother of two, she juggles her business with family life. Her older son plays a significant role in the business, showcasing the importance of family support.
Faith and Business: Jen's faith journey has been integral to her personal and professional life. From exploring different spiritual paths to embracing Catholicism, her faith influences her approach to business and life.
Jen Orvis's story is a reminder that it's never too late to find your calling. Her journey inspires aspiring entrepreneurs to pursue their passions, embrace challenges, and find balance in their lives.
About Spark Marketing & Consulting
At Spark, we believe that behind every great business is a story worth telling—and a brand worth building with intention.
What began as a passion to help small businesses grow has evolved into a mission to help founders bring clarity, consistency, and connection to their brand. Through strategic storytelling, thoughtful branding, and fractional CMO support, we help entrepreneurs not just market—but mean something.
Whether you need help shaping your message, aligning your team, or building a marketing engine that actually moves your business forward—we’re here to guide you every step of the way.
Learn more at www.sparkmarketingandconsulting.com.
Ready to align your brand with your vision? Schedule your free consultation today.
Storytelling in Branding: Insights from former netflix creative turned entrepreneur
Storytelling has emerged as a powerful tool in the realm of marketing and branding. Recently, I had the pleasure of speaking with Brandon Wasserberger, former Netflix creative turned founder of Fire Tribe, Inc., a video marketing and branding agency that specializes in higher education. Our conversation delved into the transformative power of storytelling and how personal values can shape branding strategies.
A Journey Through Diverse Industries
The founder shared their journey through various industries, highlighting how each experience enriched their approach to marketing. This diverse background not only broadened their perspective but also enhanced their ability to connect with different audiences. The agency's focus on higher education stems from a desire to tell stories that showcase the transformational impact of education.
Client-Centric Success
One of the key takeaways from our discussion was the importance of adopting a client-centric approach. By prioritizing the client's perspective, Fire Tribe, Inc. has achieved remarkable results, proving that understanding the audience is crucial for effective branding. This approach not only fosters collaboration but also drives creative production, leading to successful outcomes.
The Role of Values in Branding
Personal values play a significant role in shaping branding strategies. The founder emphasized how their passion for storytelling and commitment to client satisfaction have been instrumental in their success. By aligning their values with their business practices, they have created a brand that resonates with both clients and audiences alike.
Storytelling is more than just a marketing tool; it's a way to connect, inspire, and transform. As Fire Tribe, Inc. continues to thrive, their journey serves as a testament to the power of storytelling in branding. Whether you're an entrepreneur or a marketer, embracing storytelling can lead to meaningful connections and lasting success.
Subscribe now to stay updated with more insights and stories from industry leaders.
About Spark Marketing & Consulting
At Spark, we believe that behind every great business is a story worth telling—and a brand worth building with intention.
What began as a passion to help small businesses grow has evolved into a mission to help founders bring clarity, consistency, and connection to their brand. Through strategic storytelling, thoughtful branding, and fractional CMO support, we help entrepreneurs not just market—but mean something.
Whether you need help shaping your message, aligning your team, or building a marketing engine that actually moves your business forward—we’re here to guide you every step of the way.
Learn more at www.sparkmarketingandconsulting.com.
Ready to align your brand with your vision? Schedule your free consultation today.