Services

Strategic Paid Media for Professional service businesses

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Spark Marketing & Consulting partners with law firms and professional service businesses to design and manage paid advertising that is intentional, measurable, and aligned with long-term growth goals.

We take a strategy-first approach to paid media — ensuring campaigns are built with clarity and purpose before any ad spend begins.

Paid Media Strategy & Conversion Setup

Ensure intentional, strategy-first advertising by defining goals, audiences, and conversion paths before any spend begins.

This foundational service is designed to create clarity and alignment before launching or managing campaigns. It is ideal for firms that want to ensure paid ads are the right fit — or that have tried advertising before without clear results.

Includes

  • Ideal client and service analysis

  • Market and competitive review

  • Funnel and conversion path evaluation

  • Tracking and attribution setup or audit

  • Budget guidance and performance expectations

    This service is included in ongoing ad management

Meta Ads Management (Facebook & Instagram)

Build awareness and retarget prospects who’ve engaged with your firm or content.

Meta ads are used strategically to increase visibility, educate prospective clients, and stay top-of-mind throughout longer decision cycles common in professional services.

Includes

  • Strategy tailored to professional service businesses

  • Lead generation and retargeting campaigns

  • Creative and messaging guidance

  • Funnel alignment and optimization

  • Performance monitoring and reporting

Google Ads Management

Convert high-intent search traffic into qualified client inquiries.

Google Ads allow your firm to appear when potential clients are actively searching for your services. We manage campaigns designed to prioritize relevance, lead quality, and efficiency — not wasted clicks.

Includes

  • Keyword and market research

  • Campaign structure and setup

  • Ongoing optimization and budget management

  • Conversion tracking oversight

  • Clear monthly reporting

Our Approach

Paid advertising works best when it is:

  • Thoughtfully planned

  • Properly tracked

  • Continuously optimized

We do not launch campaigns blindly or rely on generic templates. Every engagement begins with strategy, and every decision is guided by performance data and business goals.

We’re a Strong Fit for Clients Who…

  • Are a law firm or professional service business seeking qualified inquiries

  • Value a strategy-first approach over guesswork or quick wins

  • Understand that effective paid advertising requires testing and refinement

  • Want clear communication, accountability, and measurable performance

  • Are looking for a long-term growth partner — not a transactional vendor

Get In Touch

If you’re considering paid advertising for your firm and want a thoughtful, strategic approach, we’d love to explore whether we’re a fit.