Campaign Leadership & Demand Generation Portfolio

I’m Brooke, a B2B Marketing Manager and founder of Spark Marketing & Consulting, specializing in end-to-end campaign ownership for professional-services and regulated-industry organizations.

This portfolio highlights selected examples of multi-channel demand generation campaigns I’ve owned from strategy through execution, optimization, and reporting. My work focuses on translating business objectives into scalable marketing systems, coordinating cross-functional execution, enforcing quality and compliance standards, and driving measurable performance outcomes.

The examples below reflect how I approach campaign leadership, marketing operations, and performance accountability across paid media, email, lifecycle marketing, and funnel optimization.